PR chief is appointed to top post at Leyland
30 August 1974, By Clifford Webb
Mr Keith Hopkins, the 44- year-old head of British Leyland’s public relations department, is to become managing director of the group’s Austin-Morris division. This announcement was greeted with considerable surprise in the industry last night. It is unusual for PR personnel, at any level, to move into general management, and to become managing director of a large operating company in one step must be rare.