Keith Hopkins

PR chief is appointed to top post at Leyland
30 August 1974, 
By Clifford Webb

Mr Keith Hopkins, the 44- year-old head of British Leyland’s public relations department, is to become managing director of the group’s Austin-Morris division. This announcement was greeted with considerable surprise in the industry last night. It is unusual for PR personnel, at any level, to move into general management, and to become managing director of a large operating company in one step must be rare.

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British Leyland and BMC Merger

14 May 1968
Britain’s biggest motor manufacturer, the British Leyland Motor Corporation, employing nearly 200,000 men with annual sales worth more than £800 million, comes into existence officially today. Leyland’s merger with BMC in January was described tactfully at first as a joining of forces, but the new operatng structure announced today is clearly dominated by Leyland management philosophies and Leyland men.

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