Bob Seager

I was a Student Apprentice 1952-55. This was a sort of up market apprenticeship where one worked for a brief time in virtually every department, works and office.
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Keith Hopkins

PR chief is appointed to top post at Leyland
30 August 1974, 
By Clifford Webb

Mr Keith Hopkins, the 44- year-old head of British Leyland’s public relations department, is to become managing director of the group’s Austin-Morris division. This announcement was greeted with considerable surprise in the industry last night. It is unusual for PR personnel, at any level, to move into general management, and to become managing director of a large operating company in one step must be rare.

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